Have I invented a whole new fiction genre?
Have I invented a whole new fiction genre? Or have I written a book that no one will read?
One of the golden rules of marketing is to go niche. Or even ‘ultra niche’. The idea is to dissect a larger market, identifying smaller sub-niche ones to focus on and dominate. This niche market typically has a need that is not serviced well. And then if you come along with a specific solution laser-targeted at this new niche then you can build a strong business. That’s the theory anyway.